website + Marketing = Success
Have you ever wondered why one website is more effective than another?
A website needs to focus on achieving specific objectives. Unless you are clear about where you want to go, the destination will always be out of reach.
Your customers are online and use the Internet to make shopping decisions and find out more about a business. You have to be where your customers are. If your competition has a modern, professional site while yours is hard to use and clearly hasn't been touched in years, who are they more likely to deal with?
"A website is like a sales rep who's out there 365 days a year. And a good site can make a small company look like a major player," (Reference BDC)
Let's team up and I'll introduce you to possibilities you may not have considered before.
Determine your objectives
INFORM & EDUCATE
What do you want people to know about your business or industry?
Make a great impression
Online, perception is reality. A website needs to reflect well on the business.
EASE OF USE
Online, attention span is extremely limited so website content needs to be presented well and be easily accessible.
Find a way to demonstrate to visitor the claims you make about your product or service are true. If your work cannot be captured visually, use client testimonials.
Every business should have a Google Business Profile to improve credibility of your business.
A website is more effective when used in conjunction with other on- and offline tools.
Consistency builds credibility and trust. Whether someone visits your website before talking to you or vice versa, the impression created should be the same or very similar.
Getting traction online involves actively promoting your website everywhere, on- and offline.